When the fear of dilution (or desire to keep control) makes you a failure

Over the past two years, I have seen a numerous number of business plans, new startups and startups that have been startups for too many years. It is always surprising the see so many entrepreneurs concerned about majority control and the fear of being diluted in an upcoming round of funding. I actually believe that too many of them end up dying or selling too early for lack of proper financial support; mostly driven by this fear.

You lose control the second you need money – no matter how much

If you want to make sure you never lose control, you better have a business that never needs any form of bank loan or third party investment. No matter how little you need, you will virtually lose control of the business. Maybe not on paper, but as soon as your business will be in trouble, you will have to deal with your banker or group of investors. You want absolute control? You should never ask for money. Then again, your business better be highly profitable and cash strong to handle your growth, otherwise you will inevitably run out of money.

Keeping control, no matter how much you own

Instead of focusing on your ownership of the business and who has majority control of the business, concentrate your efforts in building a realistic business plan and spend your time on making it happen. No investors want to change a winning combination (well unless you have a serious personality clash with them – and that’s a whole other discussion). If your business is hitting the key milestones and is providing the value/ROI your investors are looking for, then you will be in charge and your Board and shareholders will let you do your job.

When was a very successful business been ever over capitalized?

It is funny to see so many discussions about the valuation of Facebook, Twitter, Groupon and other companies lately. People are spending all their time wondering about what valuation multiples are being applied. The resulting effect is very much like the dot com bubble where people worry about valuation (and ultimately the dilution that would occur for a round of funding). Startups worry too much about what they are worth instead of looking at how much they really need for run the business. Focus on the money you can get and what it will give you. At the end, I don’t recall a company where the executive team does not get properly rewarded upon being highly successful.

Get as much money as you can and make your business grow

Entrepreneurs should not think about how little they need in order to un-dilute themselves. Think instead of what that extra million dollars would allow you to do. Could you accelerate your product development? Could you expand faster in international markets? Could you acquire other business that complements your solution? Again, I am more curious to see what Facebook will do with the latest 1.5B$ of funding. The game is about building a long term sustainable and growing business. No matter how much we talk about the price of gas, you would never drive for a long distance without doing a proper fill up of your gas tank. Who is in sane mind drives a car and fills up for a few gallons/liters every couple of miles/kilometers? Getting funding should not be different.

So if you are thinking about raising more funds, focus on creating value, don’t think about the valuation, how much you are getting diluted (well, just make sure you are not getting screwed…) and build the right plan to wisely spend that money. If you are truly successful as your business plan says, there will be plenty of money (and ROI) for everyone …

New year’s resolution: under promise and over deliver

As we are about to begin a new year, most of us get in the habit of making resolutions; things we want to achieve in the coming year, things to stop doing, or simply things that will make us a better person. It is usually a process that makes us highly optimistic where many of these resolutions will never happen and most of them rapidly forgotten only a few weeks later. So my suggestion as you make you list is quite simple: under promise and over deliver.

No matter what you pick, set yourself for success with simple goals and objectives; milestones you have a high degree of chances of achieving. Be realistic. If all of us pick items that can be done, it will be a fantastic year. You want to achieve a million dollar revenue year? Aim slightly lower but make sure you will deliver above expectation. You might still get the million dollar mark but if it comes as an over achievement, it will be even more rewarding.

In reality, under promising and over delivering should be all our first resolution; then any other ones you pick will be gravy on top. :-)

With that in mind, I want to wish all my readers a great 2011, enjoy the rest of the holidays and if you are drinking, do it in style with a fantastic bottle of wine …

Michel

 

Why Kool-Aid is bad for you

The product sounds incredible. The executive team is all excited. This will be a major breakthrough – a paradigm shift like never seen before. Customers will just flock to the door and beg you to buy it. Who would be crazy enough not to buy this? Everything will just be amazing; stardom is around the corner… Sounds too familiar? Well maybe you suffer from the Kool-Aid syndrome.

The distortion field

It’s one thing to be excited about your business opportunity but if you are not realistic about the real value of what you are doing and what it really means for the market, you might be lined up for disappointment. Often, entrepreneurs are way too optimistic about their plans and forget to ask basic questions. This is what I call the distortion field or in a colorful way: “drinking too much of the Kool-Aid”.

Validate your insight

Your idea might be very good but unless customers and the media agree with you, it won’t realize as well as you’d envision it. You can never do too much customer and market validation. And when I say validation, I am not saying to convince them. Some entrepreneurs are very good at creating a temporary distortion field around them. Take the time to explain to potential customers and industry analyst what you are looking to do … BUT then listen to what they have to say. Every little objection they will have will matter.

Don’t talk, listen

This means that you try to give as much space to the customer so they can share their thoughts about your new product ideas.  This means you need to LISTEN. I know this is sometimes difficult since you’ve drunk so much Kool-Aid but you CAN DO IT. Customers and analysts will help you make sure your plans are valid and if you respond positively to their comments and update your plan accordingly, you will be successful.

If they don’t understand, it does not mean they’re stupid

Another effect of drinking the Kool-Aid is thinking that anyone that is not as excited or does not get it must be stupid or ignorant. Again, that’s the distortion field acting on you. No matter how smart you are, you need to find a way for the majority of the customer base and industry analysts to understand what you are doing. If you don’t, your plan won’t work out.

Going cold turkey

Yes, it is not easy but you need to become more pragmatic about things. Stop drinking the Kool-Aid and you will feel much better about things. And even without the Kool-Aid, you can still get excited about what you do … just realistic about it.

“Watch, listen, and learn. You can’t know it all yourself.”

“Anyone who thinks they do is destined for mediocrity.”

- Donald Trump

I would add that the day that the CEO/entrepreneur stops learning is the day that the business will die.  The CEO is at the core of what makes or breaks a company. While you need to be a leader, mentor and a coach, this does prevent you from watching, listening and ultimately learning from others and yes, from your own mistakes.

Eating a bit of humble pie once in a while is a good thing. Trying to be the one that knows it all and has no weakness will hurt your credibility and your own ability to lead your organization to success. Once you accept that there are still more things for you to learn (even from your employees), you will be more careful about your environment – watching closer and listening to what the others have to say.

And for each new lesson you have, your business will improve ten fold.

Follow

Get every new post delivered to your Inbox.

Join 1,060 other followers