My Twitter 2.0: Why did I stop following more than 75% of the people I followed?
November 5, 2010 Leave a comment
I have been on Twitter for almost a year and a half and this is definitively a platform that helps me to stay informed about what’s going on. But as many folks out there, I got carried away with the whole ranking/number of followers syndrome. It gotten to a point where I was using automation tools to try to augment my number of followers, increasing of course the number of people that I follow. Earlier this week, I decided to go on a Twitter diet and reduce the number of followers by almost 75%. You may wonder why I did such a drastic cut, here’s why:
Signal to noise ratio
While I was still getting all the information I needed, the added number of people that I was following was basically creating noise on the communication channel. Implicitly, I was spending more time and checking more frequently my Twitter feed in order to catch all the tweets I wanted to see. While this is good for Twitter, this was not good on my time and efficiency. Less noise means more quality on my feed.
The importance of a Bio
One of the first things I did to start this aggressive diet was to check each Twitter account I was following and looked at their Bio. Do I know this person? Does his/her bio compel me to follow them? For each Twitter account’s bio that did not meet certain criteria, I stopped following. For me, some of the criteria were entrepreneurship, people in product management and marketing, people in the media (mostly local media that is) and Twitter accounts that were news feed or providers of valuable content (such as Mashable).
Do I know you? What do you have to say?
As part of this diet, the level of relationship I have with these Twitter account was also key. Knowing a specific Twitter account personally increased the chance for me to continue following. Also, the quality of what you had to say had a lot of weight in the balance.
When were the last times you tweeted?
Another factor was to check certain Twitter accounts for the last time they had tweeted. While some accounts had interesting tweets, if you had not tweeted for several months, you have been removed from my list. I do not want to keep following someone just in case that this person might have something to say a few times a year. If its business related, we are most likely connected on LinkedIn and I can see any status updates over there.
The result
Well, it feels like I have truly lost a lot of weight. I have now at a little over 600 people that I follow. My Twitter feed is easier to read and I am getting a lot more quality content each time I check the latest updates. It also makes it much easier to trim the last 10 pounds – I basically got into the habit to removing additional Twitter accounts as they tweet things that I don’t find interesting anymore. Also, for the first time in a lot of time, I have more followers that people that I follow.
I will keep you posted on how my Twitter 2.0 experience pan out, so far it has been a breath of fresh air and makes me appreciate Twitter a lot more…


