“You have to learn the rules of the game. And then you have to play better than anyone else.”

– Albert Einstein

Yes there are rules in business and you will be more successful if you can play them better than others. This is even more apparent when you do international development. Accepting how business is done in other places such as Tokyo, Paris, London or Madrid is key to build the right business partnership and get what you need out of them. Culture and business etiquette is often a lost art;  too many entrepreneurs not spending the time to master them.

Spend the time to understand what your business counterparts value and respect and by following their rules, you can actually out beat them on their own turf. Not doing so will result in a lost of frustration and misunderstanding and ultimately bad business deals for you (or no deal at all).

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